Press Release (07/20/11): MOCA Renews Partnership with Target for Sponsorship of Target Free Thursdays

Download a PDF of this press release: English | 中文新闻稿.

[New York, NY] July 19, 2011 – The Museum of Chinese in America (MOCA) is pleased to announce that it will continue its partnership with Target for the sponsorship of “Target Free Thursdays at MOCA.” This renewal marks the success of this two-year long grant, which offers free general admission to the public each Thursday from 11:00am to 9:00pm.

Over the last two years, the Target Free Thursdays Work-in-Progress series has featured various emerging Asian American artists, performers, playwrights and filmmakers, providing them with an opportunity to showcase their work and solicit feedback through dialogue with the audience. MOCA has also sought partners to collaborate on a diverse line-up of Target Free Thursday programs, including the documentary, From Jean-Paul Sartre to Teresa Teng: Contemporary Cantonese Art in the 1980s, co-presented by the Asia Art Archive and Asian Contemporary Art Week, which explored the impact of popular culture on the development of experimental art in Southern China; the Chinatown Town Hall series, held in conjunction with the Asian American Journalists Association (AAJA) and the launch of the “Our Chinatown” blog in which a panel of leaders, innovators and community voices discussed and shared ideas on how to bring Chinatown into the future; and Author Talk: The Lucky Ones by noted historian Mae Ngai.

In addition, unlike most museums and cultural institutions which only provide free half-day admission, MOCA is one of the few to offer free full-day admission to the public. “We strive to provide the public with economical access to the arts and are honored to have Target continue to support our cause. This renewal reaffirms our pledge to become the prominent national institution chronicling the journey of Chinese in America.” said Bonnie C. Washburn, MOCA’s Director of Operations.

This grant is part of ongoing efforts by Target to strengthen families and communities throughout the country. Since 1946, Target has given 5 percent of its income to communities. Today, that giving equals more than $3 million every week.

“At Target, our local grants are making a difference in communities across the country,” said Laysha Ward, President, Community Relations, Target. “We’re proud to partner with MOCA as part of our ongoing commitment to strengthen communities where our guests and team members live and work.”

About Target


Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,750 stores in 49 states nationwide and at In addition, the company operates a credit card segment that offers branded proprietary credit card products. Since 1946, Target has given 5 percent of its income through community grants and programs; today, that giving equals more than $3 million a week. For more information about Target’s commitment to corporate responsibility, visit


About Museum of Chinese in America (MOCA)


The Museum of Chinese in America (MOCA) is the leading national museum dedicated to preserving and presenting the history and culture of people of Chinese descent in the United States. From its Maya Lin-designed home on the border of Chinatown and SoHo in New York City at 215 Centre Street, MOCA collects and displays historical and cultural artifacts, and organizes traveling exhibitions, classes, discussions, and events that explore all aspects of the Chinese American experience in the United States. MOCA began as a community-based organization founded in 1980, has evolved into a national keeper of cultural information and an influential voice in the ongoing history of Chinese and Chinese American culture across the country. The Museum’s original location at 70 Mulberry Street, currently the Collections and Research Center, is in the heart of Chinatown on the second floor of the historic, century-old school building that was once Public School 23. For more information, visit

Monday: 11am-5pm
Thursday: 11am-9pm
Friday: 11am-5pm
Saturday and Sunday: 10am-5pm
The Museum is closed to the public on Tuesdays and Wednesdays, except for prescheduled group tours and special programs.

General Admission: $7
Seniors (65+ with ID) and
Students (w/school ID): $4
Children under 12 in groups less than 8: Free
MOCA Members: Free

Target Free Thursdays: Free gallery admission every Thursday through the generosity of Target.

MOCA is a 501(c)(3) not-for-profit educational organization supported by its members, individual donors, and by public and private funds.