A New Name & A New Website

Visitors Can Now Explore New Website at www.mocanyc.org to View Exciting Developments Leading to 2008 Opening

 

October 30th, 2007, New York, NY - As part of its institutional expansion, Museum of Chinese in the Americas (MoCA) unveiled its new name and launched its new website at its annual Legacy Benefit Dinner on October 30th at Tribeca Rooftop in New York, to more than 400 guests and members of the media. 

At the dinner, Charles Lai, Executive Director announced that from November 1st, the Museum’s name will change from Museum of Chinese in the Americas (MoCA) to Museum of Chinese in America (MOCA).  The name change is a formal declaration to the Museum’s members, long-time supporters and the general public of its renewed vision as a national museum of Chinese American history.  With its new name, Lai unveiled the MOCA’s new and unique English and Chinese logos. 

“These visual symbols not only reflect the contemporary interiors designed by world-renowned architect/designer Maya Lin, but represent the dynamic and vibrant role that MOCA aims to play in interpreting more than 160 years of Chinese American history,” said Lai.

The new website will be the counterpart to MOCA’s physical space on Centre Street, interactively engaging people locally, regionally and globally to learn about history, share their own stories, and explore or contribute to the evolving story of Chinese in America. 

 

“By visiting the new website, www.mocanyc.org, visitors will see that it not only reflects its new physical home but complements its growing caliber of work.  The website is an extension of its exhibits and features offered at its physical space.  It aims to become a strong online presence and connect MOCA with individuals around the country and around the world,” Lai continued.

Utilizing vibrant yet natural hues of brown, green and orange, the website combines lively, intelligent playful content with compelling images that reach out to a variety of audiences.  The general public, students, educators and scholars alike will find a host of features, such as news and event updates about the Museum’s latest Family and Cultural programs, as well as a variety of educational materials and soon, a host of digitized, archival information accessible from anywhere in the world.  

MOCA’s vast collections – of more than 60,000 letters and documents, business and organizational records, oral histories, clothing and textiles, photographs, and precious artifacts – will be digitized and made available on the World Wide Web for the first time, further increasing the Museum’s capacity to share and lend its resources. This digital feature will facilitate MOCA’s ability to continually collect new materials, oral histories, and scholarship globally. 

In addition, MOCA will offer Web-based versions of gallery exhibitions (including the new core exhibit, The Chinese American Experience); a comprehensive, interactive timeline of Chinese American history; and downloadable resources on topics such as immigration and diversity.  On Centre Street, an estimated 300,000 visitors will be able to enjoy the Museum’s compelling exhibitions and expanded programming.  Online, hundreds of thousands more are expected to be reached through interactive features.

The new website, new logo and name change herald in a new era for the Museum - one that will witness its transformation from a long-standing community institution into a national museum in a world-class facility.  With its enhanced online features, the website empowers MOCA’s renewed national vision and pivotal role in interpreting the Chinese American experience to grow for many years to come.

 

Contact: Amanda Heng
Museum of Chinese in America (MOCA)
aheng@mocanyc.org