MOCA LAUNCHES CHINESE-LANGUAGE AUDIO GUIDE FOR CHINESE MEDICINE EXHIBITIONS


[New York, NY] August 8, 2018 - The Museum of Chinese in America (MOCA) is pleased to announce that it has launched a Chinese-language audio guide available on mobile phones to complement its critically acclaimed exhibitions Chinese Medicine in America: Converging Ideas, People and Practices and On the Shelves of Kam Wah Chung & Co. and that both exhibitions have been extended through September 16, 2018 due to popular demand.

 

The new audio guide service, initially available in Mandarin, provides Museum visitors with additional commentary, analysis and behind-the-scenes stories about the art and historical objects on display in both Chinese medicine exhibitions.

 

Visitors to MOCA can download the audio guide to their mobile phones by following MOCA on WeChat or by scanning a QR code displayed at the Museum’s guest services desk. Visitors also can ask MOCA staff for printed audio-guide maps that contain the QR code to download the guide.

 

Following a successful soft launch of the service to select MOCA members, guests and VIPs, the Mandarin-language audio guide is officially available to all Museum visitors and is included free of charge with the price of admission.

 

“It is important that institutions such as ours ensure that the history and stories of Chinese people in America are accessible to the widest audience possible,” said Nancy Yao Maasbach, President of the Museum of Chinese in America. “Extending the run of our acclaimed Chinese medicine exhibitions and making it available in Chinese through our newly launched audio guide is one way that we can break down communication barriers and tell the untold stories of Chinese in America to tourists, university students and recent immigrants of Chinese descent, and show that we have a shared history.”

 

“We have seen that these exhibitions about Chinese medicine in America have especially resonated with a Chinese-speaking audience,” said Herb Tam, MOCA’s Curator and Director of Exhibitions. “Because the medicine itself is both rooted in and is a reflection of certain Chinese philosophies and has thousands of years of Chinese history behind it, these exhibitions are a natural fit to launch our first Chinese-language audio guide. Now, through the power of the spoken word, Chinese-speaking visitors will have a way to connect even more deeply with the art, the objects and the ideas showcased in the exhibitions.”

 

MOCA also is planning to launch audio guides in Cantonese, English and other languages for future exhibitions, as well as audio guides to complement its upcoming Fall 2018 exhibitions Interior Lives: Photographs of Chinese Americans in the 1980s by Bud Glick and Radical Machines: Chinese in the Information Age.

 

Chinese Medicine in America: Converging Ideas, People and Practices is a sweeping cultural exploration of Chinese medicine that combines ancient metaphysical concepts including yin yang, qi, and five phases with the modern practices of Chinese medicine in America, such as herbal treatments and acupuncture. The exhibition tells a cross-cultural story of Chinese medicine and practices in America through historical medical artifacts, contemporary art, and profiles on notable figures in Chinese medicine history to create an engaging space for exploring how medicine, philosophy and history are linked.

 

On the Shelves of Kam Wah Chung & Co.: General Store and Apothecary in John Day, Oregon is an immersive historical exhibition that celebrates the medical practice of Ing “Doc” Hay who became a prominent figure in eastern Oregon after the California Gold Rush. Ing Hay, who immigrated to the U.S. in 1887, brought his knowledge of herbology and pulsology to a remote part of Oregon during a time when Western medicine was still in its infancy. Through the presentation of the historical Kam Wah Chung general store, the exhibition includes Chinese patent medicines developed by the doctor, archival materials such as historical photos, patient records and correspondences with non-Chinese settlers. In doing so, the exhibition provides an illustration of day-to-day life in the region, and a lesser-known history of Chinese immigration in the Pacific Northwest.

 

The exhibitions, the first of their kind to be shown in New York City, feature work by artists such as aaajiao, Cui Fei, Guo Fengyi, Oda Kaisen, Li Tang, Emily Mock, Zhang Hongtu and Zhou Pei Chun, and by infographics pioneer Fritz Kahn. MOCA also commissioned emerging artists Vincent Chong and Robert Cipriano to create original woodblock prints, a technique deeply rooted in Chinese culture, to highlight the historical figures featured in the exhibition.

 

The curatorial team for Chinese Medicine in America consists of: Donna Mah, guest curator; Herb Tam, MOCA’s Curator and Director of Exhibitions; and Andrew Rebatta, MOCA’s Assistant Curator. It was supported by research from Sioman Lam and Rui Tang, curatorial interns.


About the Guest Curator
Donna M. Mah, DACM, L.Ac., holds a Doctorate in Acupuncture and Chinese Medicine and a Master of Science in Traditional Oriental Medicine. She is a licensed Acupuncturist in the State of New York. Donna is on the faculty of Pacific College of Oriental Medicine (PCOM) and maintains a private practice with a focus on pain management, trauma recovery and family medicine. She is a Research Acupuncturist in the study of chronic pain treatment conducted through a collaboration between PCOM, Albert Einstein College of Medicine, Montefiore Hospital and Mount Sinai Beth Israel Hospital. Donna facilitates corporate wellness programs, and works to connect Chinese medicine concepts to the health of individuals, families and organizations.

 

On the Shelves of Kam Wah Chung & Co. is organized in conjunction with the Kam Wah Chung Heritage Site, which is maintained by the Oregon Parks and Recreation Department.

 

Chinese Medicine in America: Converging Ideas, People and Practices and related programs are made possible with the generous support of the S.H. Ho Foundation, the New York College of Traditional Chinese Medicine, Con Edison, the New York State Council on the Arts with the support of Governor Andrew M. Cuomo and the New York State Legislature, and by public funds from the New York City Department of Cultural Affairs, in partnership with the City Council.

 

On the Shelves of Kam Wah Chung & Co. and related programs are made possible with the generous support of the New York State Council on the Arts with the support of Governor Andrew M. Cuomo and the New York State Legislature and by public funds from the New York City Department of Cultural Affairs, in partnership with the City Council.

 

About Museum of Chinese in America (MOCA)
The Museum of Chinese in America (MOCA) aims to engage audiences in an ongoing and historical dialogue, in which people of all backgrounds are able to see American history through a critical perspective, to reflect on their own experiences, and to make meaningful connections between: the past and the present, the global and the local, themselves and others.

 

Hours:

Monday – Closed
Tuesday, Wednesday, Friday, Saturday and Sunday – 11 a.m. to 6 p.m.
Thursday – 11 a.m. to 9 p.m.
MOCA Free First Thursdays: Free gallery admission on the first Thursday of each month, made possible through the generosity of the New York City Department of Cultural Affairs and J.T. Tai & Co. Foundation.

 

Admission:

General Admission: $10
Seniors (65+ with ID) and Students (with school ID): $7
Children under 2 years old: Free
MOCA Members: Free