This week we feature a pamphlet on Chinese Herbal remedies to kick off our Collections Highlights for 2023. The bright orange cover and its well-wishes of good health and long life are perfect to start off a (non-lunar) New Year. While serving as an advertising tool, the literature doubles as an information brochure that tries to educate the reader about the historical background of herbs and how bodily functions and ailments are diagnosed in traditional Chinese medicine.
T.B. Chew’s Famous Chinese Herbs was an establishment located within Los Angeles County, with two store locations on 4150 S Figueroa St. and 911 Santa Monica Blvd., and his stores first appeared in Los Angeles’ telephone directory in 1937. Based on the pamphlet description, T.B. Chew is a descendant of a family of herb specialists and moved to San Francisco from China in the early 1900s before finally settling in Santa Monica in 1924.